Cop the Classic Air Max 90
Nike Air Max tech changed how athletes think. The first step was a transparent heel unit showing what helped them move. This bouncy, highly cushioned sole softened every landing. Running, jumping, and flexing to the fullest called for an exceptional design. Nike Air Max 90 shoes not only took runners for a ride, but they also freshened up their style.
Tinker Hatfield is a modern genius. If you were to compare his work to legendary innovators like Leonardo da Vinci, then the Air Max 90 is arguably the Nike designer’s Mona Lisa. The Air Max III (later taking on the Air Max 90 moniker) is the third generation of the Air Max family and continues to reign among the most popular Air Max models to date.
When you take a look back at the 90s, what do you see? Unrivaled style. Relentless attitude. Originality. Hatfield took those concepts and blended them perfectly within a durable, lightweight sneaker silhouette that upended the sneaker world.
Beyond the Style of the Air Max 90
Hatfield has never been one to focus solely on style. On top of the chunkier look and Nike branding, the Air Max 90 delivers improved cushioning and support via a larger Air unit than seen in the OG Air Max and Air Max Light models, better flexibility and a lacing system that allows for a more customizable fit.
The Air Max 90 also features an expanded window through which its new Air unit can be viewed, making the key component of the running shoe's revolutionary technology nearly impossible to overlook.
These kicks also blend leather and synthetic materials with stitched overlays, while TPU accents provide a premium and durable throwback aesthetic.
Max Air in Max Color
Running shoes have come a long way since 1990, but the original Air Max 90 is credited to have laid the groundwork for countless colorways and designs that followed.
Nike's famous "Infrared" colorway debuted with the first Air Max 90 model one year before the Air Jordan 6 "Infrared" colorway hit the court. The neon pink/red combination quickly became synonymous with the Air Max line, making the Air Max 90 the most recognizable sneaker of the decade.
Even after three decades of dominance, the Air Max 90 shows no signs of slowing down. These kicks are a timeless classic that works with any athleisure clothing, casual outfit or workout gear. Find your favorite colorway in men’s, women’s and kids’ sizes online or in-store at Hibbett | City Gear.
Nike Shoes | Men's Nike Air Max 90 | Women's Nike Air Max 90 | White Air Max 90 | Black Air Max 90 | Low Top Air Max 90 | Mid Top Air Max 90 | Yellow Air Max 90
Go Retro with Nike Air Max 90
If you’re looking for a comfortable, reliable sneaker that looks fly, the Nike Air Max 90 is it. Named for its debut in 1990, the shoe was designed by Tinker Hatfield as a performance-driver runner. The shoe featured the now-iconic “Infrared” colorway with the biggest Air Unit available at the time. Beloved for its terrific comfort and timeless style, the Air Max 90 quickly transformed into a streetwear staple across the globe.