How to set up hbo max att

Telecommunications provider AT&T quietly dropped HBO Max as a bundled perk for new AT&T customers on its top unlimited wireless plan, AT&T Unlimited Premium. The company launched the new plan this week, which replaced Unlimited Elite. AT&T confirmed the new plan doesn’t include the streaming service but didn’t provide a detailed explanation regarding its decision.

“HBO Max is a great service, but we constantly experiment with the features we offer our customers to give them the best value,” AT&T spokesman Jim Greer told TechCrunch.

The bundling of HBO Max with AT&T’s wireless plans helped gain customers and convince existing subscribers to switch to the higher-priced plan. Now that the Warner Bros. Discovery mega-merger has closed, AT&T no longer owns HBO Max; therefore, it has no motive to keep giving consumers the perk. With this week’s move, AT&T no longer has a video streaming partner for its main wireless service.

It is important to note that existing customers who already have an Unlimited Elite plan will continue to receive HBO Max for no additional charge. Also, AT&T’s Cricket Wireless brand, the company’s prepaid carrier, still offers the ad-supported version of HBO Max included with its $60 per month unlimited plan.

Previously, the AT&T Unlimited Elite wireless plan offered HBO Max for no extra charge. Although AT&T Unlimited Premium will not offer free HBO Max, the plan will include 50 gigabytes (up from 40 GB per month) of high-speed hotspot data and starts at $50 per month per line when you get four lines.

Before the launch of the streaming service HBO Max, the carrier had used to give HBO for free in some of its unlimited plans going back to 2017.

WarnerMedia had been dragging down AT&T’s overall earnings and reported that for Q1 2022, WarnerMedia’s operating income was $1.3 billion, down 32.7% year over year. AT&T said that the decline was largely a result of increased “investments incurred in launching CNN+ and expanding new territories at HBO Max.” CNN+ was then shuttered a month after its launch.

As of the end of March, HBO Max and HBO had 76.8 million total subscribers worldwide, a 3 million quarterly net gain.

AT&T’s rivals T-Mobile and Verizon have also used the strategy of bundling streaming services. Since 2017, T-Mobile has offered free subscriptions to Netflix (“Netflix on Us”) with some of its offerings and now offers a free year of Paramount+ Essentials and Apple TV+ for a few of its plans as well.

Verizon offers the Disney Bundle (Disney+, ESPN+ and Hulu) at no additional charge with some of its higher-priced unlimited plans. It has previously offered a free year of Discovery+.

At the beginning of March, Verizon announced +Play, a content and entertainment hub that allows Verizon customers to manage subscriptions across entertainment, music, gaming and more all in one platform. In April, the company announced that HBO Max would be a partner in that service. A full launch of +Play will be coming later this year.

Hi all, I was finally able to solve this issue with someone at the Call Center that knew what to do.

If you are someone that has an Unlimited (Unlimited Plus for me) plan and have issues logging into HBO Max here’s what to do:

1. Go to https://www.atttvnow.com/accounts/select-plan and click on the blue banner

2. You will be asked to text a word to a number. Do so and return back to the website. You will not get a confirmation text.

3. Scroll and select HBO MAX option

4. Create an account

5. Go to HBO MAX app and sign in using provider

6. Select AT&T

7. Login with the credentials you created in #4 and NOT your AT&T account

Enjoy!

Hope this works for you all!

AT&T will be bringing HBO Max back to its wireless plans. After pulling the streaming service from its priciest unlimited plan in June, the telecom giant and Warner Bros. Discovery announced that they have reached a new deal to allow AT&T to offer HBO Max to its wireless and home internet users. 

"AT&T continues to be an important partner and we are thrilled that HBO Max will continue to be part of AT&T internet and mobility plans," said Scott Miller, executive vice president of distribution for Warner Bros. Discovery, said in a press release. "It has always been our goal to deliver an unparalleled entertainment experience with as many subscribers as possible and the return of HBO Max to AT&T plans ensures that even more people will have access to HBO Max's world-class and award-winning content."

The news comes nearly two months after AT&T pulled HBO Max from its then top-tier Unlimited Elite plan. As part of its restructuring of wireless plans, AT&T dropped the Elite option entirely. It instead rebranded its priciest unlimited plan to Unlimited Premium and began offering 50GB of hotspot data (10GB more than what Elite had). 

Those who already have Unlimited Elite, or other AT&T plans that bundle HBO, will still be able to continue to use the streaming service even with today's new agreement. 

It is unclear when AT&T would restart offering HBO Max with its wireless plans or home internet options. It also remains to be seen which version of HBO Max is offered and if AT&T expands the bundling to lower-tier unlimited plans. AT&T bundled in HBO Max's $15-per-month ad-free service with the Unlimited Elite plan but included HBO Max's cheaper ad-supported tier with an unlimited plan offered by its Cricket prepaid service. 

The press release for the agreement notes that the new deal gives AT&T "flexibility in how it delivers the service to customers."

In addition to sorting out which version of HBO Max is offered and with which plans, it is similarly not immediately known what might happen when Warner Bros. Discovery combines HBO Max with Discovery Plus. It was announced on Thursday that the merger of the two streaming services is set to take place next summer. 

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